![]() ![]() Furthermore, ad-supported free online gaming proves to be a powerful model, as does mobile gaming. The Gamevance surveys also reveal dissolving boundaries between casual and hardcore users and markets, a disappearing gender gap, and increased online gaming adoption across all age groups. The surveys also validate wider industry reports** on the dramatic growth of online casual gaming in the recession: 61% report they’re spending more time playing games online this year than last. Among the nearly 80% of casual gamers whose households also own consoles, roughly four in five report they’re making ‘significant’ cuts in their console game, accessories, and peripherals spending this year. Industry reports* have shown significant declines in console game revenues in the last several months, but these new surveys suggest this weakness may not only be ongoing, but may intensify. This look at the current online gaming landscape not only reveals who’s playing, how much, where, and why - but uncovers pronounced shifts in the consumer position on paid versus online casual (and predominantly free) gaming models - as well as in the current online gamer’s demographic profile.Īs the economy’s downward spiral quickened in 2009, the survey reveals that consumer spending on paid online and console games was sharply cut, while the amount of time spent playing online casual games accelerated dramatically. – Irvine, CA - June 1st, 2009 - As the gaming industry converges at the E3 Expo, Future Ads, owner and operator of Top-5 casual gaming site and recently launched game hub announced the findings of a series of surveys conducted among over 8,000 online casual game players in April and May 2009. ![]() Nine in Ten Cut Back on Console Games 2/3rds Spend More Time Gaming Online 90% Predict a Console-less FutureOnline Casual Gamer Also a Console Gamer Online Gaming Spread Evenly Across Gender and Age Groups Gamers Report Dramatic Cutbacks in Paid and Console Games in 2009, While Online Casual Gaming Surges, According to New Survey from “The extraordinary crossover between the casual and console markets, the fact that some online gaming sites are routinely attracting and monetizing millions of monthly users, and the growing consumer demand for online hubs where every kind of game can be played, suggests that powerful and profitable partnerships between console and casual companies may - and should - lie ahead.” "While the flight from paid console games and the surge in casual online gaming has certainly been intensified by the recession, this data also suggests that gaming will follow the path of all media, whether newspapers, music or film: the inevitable migration to the more efficient, cost-effective, consumer-friendly online model,” said Jared Pobre, CEO of Future Ads. Also, 77 percent feel console gaming is too expensive. The survey conducted by Gamevance shows that 61 percent of 8,000 casual gamers polled spend longer periods of time now than a year ago with 80 percent of them having cut back on console purchases. Future Ads has revealed that casual gamers play online longer, but at the same time spend less money on gaming.
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